![]() ![]() It also comes at a time when Canadians are seeking relief from the highest inflation in nearly 40 years, offering more competition in a discount market largely dominated by Walmart, Giant Tiger and Dollarama. ![]() The relaunch of Zellers comes a decade after it closed most of its locations. It's about offering customers a "simplified and easy" shopping experience with reasonable prices for quality goods, Bourre said. The company has also launched a Zellers e-commerce website.Īll items both online and in-stores feature so-called rounded pricing, so for example $5 rather than $4.99 or $5.49. "It looks nice but the prices are still reasonable," she said. The products and displays look like a blend between Ikea and Walmart, Alleyne said. ""It makes me want to spend a little more money than I expected," she said. It's appealing to the eye."Īlthough she went to Zellers to browse, Alleyne said the products looked "enticing" and made her want to open her wallet. "It looks a little more like a high-end Zellers compared to what I remember. "I work close to here and I came in to see the prices and the quality of the products," she said in an interview. Gillian Alleyne stopped into the Zellers at the Hudson's Bay at Scarborough Town Centre in Toronto during her lunch hour on Thursday. The private-label products are exclusive to Zellers within Canada, with no crossover between Hudson's Bay and Zellers stores, Bourre said. 5 Things to Know newsletter: Sign up to start your day with the biggest stories.The 10,000-square-foot Zellers stores feature an assortment of products, including clothing, toys and home and living items, under the company's in-house brand name Anko. The additional store openings will be phased in over time, and the retailer isn't ruling out the potential for stand-alone locations, she said. Here are the locations of the first 12 Zellers stores.The company plans to open 25 locations across Canada within Hudson's Bay department stores, Hudson's Bay Co. The return of the discount department store comes amid a wave of nostalgia for the brand and growing demand for affordable goods as inflation pushes up the cost of living. Canadian retail chain Zellers marked its official comeback on Thursday, opening a dozen stores in Ontario and Alberta and launching a new website. ![]()
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